Privacy Policy
Last updated: 12 June 2026
This Privacy Policy explains how DataMust (ABN 24 201 911 883) ("DataMust", "we", "us") collects, uses, and protects personal information when you use our website.
1. Information we collect
- Contact form submissions — your name, email address, and message, used solely to respond to your enquiry.
- Free tool downloads — your email address when you request a downloadable resource (e.g. handbooks or assessment tools), used to deliver the resource and follow up about our partner program.
- Booking details— if you book a meeting, scheduling is handled by Microsoft Bookings, which collects the details you provide there under Microsoft's own privacy terms.
- Usage data — anonymous or pseudonymous analytics about how visitors use the site (pages viewed, referral source, device type).
2. Cookies and analytics
We use the following analytics and tracking services:
- Plausible Analytics — privacy-friendly, cookie-free aggregate analytics.
- Google Analytics — usage analytics; only activated after you accept cookies via our consent banner.
- Apollo — website visitor identification for business-to-business outreach.
- Google reCAPTCHA— spam protection on our contact form, subject to Google's privacy policy.
You can decline non-essential cookies via the consent banner. Declining does not affect your ability to use the site.
3. How we use your information
- To respond to enquiries and provide requested resources.
- To follow up about our partner program where you have expressed interest.
- To understand and improve how the website performs.
We do not sell personal information to third parties.
4. Storage and disclosure
Contact and lead information is delivered to us by email and stored in our business systems. We use third-party processors to operate the website and deliver email (hosting, SMTP delivery, scheduling, and the analytics services listed above). These providers process data on our behalf and under their own security obligations.
5. Your rights
You may request access to, correction of, or deletion of your personal information at any time by contacting us at contact@datamust.com.
6. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page.
See also our Terms & Conditions.
